Cancellation Flow Copy

Write copy for a cancellation/downgrade flow for [YOUR SUBSCRIPTION SERVICE]. Include: Step 1 - Cancellation Request: 1) Headline: 'We're sorry to see you go', 2) Quick survey: 'Help us improve - why are you canceling?' (Multiple choice + other), 3) Based on reason, dynamic response. Step 2 - Save Offers (Conditional): If Price: Offer [DISCOUNT - X% off for X months], 'Would this help?' If Not Using: Offer [PAUSE SUBSCRIPTION - X months], 'Take a break instead?' If Missing Feature: 'Did you know we have [FEATURE]? Let us show you' If Switching: 'What would make you stay? Talk to us' - Chat/Call option If Other: 'One last thing before you go' - Best feature reminder + testimonial Step 3 - Final Confirmation: 1) 'Are you sure?' with clear consequences (what they'll lose, data retention policy), 2) Testimonial from happy customer, 3) Easy reactivation promise. Step 4 - Offboarding: 1) Confirmation message, 2) What happens next, 3) Export data option if applicable, 4) Feedback thank you, 5) 'You're always welcome back' + reactivation link. Exit Survey: 1) 5-7 questions about their experience, 2) NPS score, 3) Testimonial request if positive. Tone: Understanding, not guilt-tripping, make it easy to cancel (builds trust), but offer genuine alternatives. Goal: Save who you can, learn from those you can't, maintain relationship.