Content Style Guide

Create a content style guide for [YOUR COMPANY]. Include: 1) Brand voice description (tone, personality, values), 2) Grammar and punctuation preferences (Oxford comma, etc.), 3) Word choice preferences (terms we use vs. avoid), 4) Capitalization rules for our products/services, 5) Formatting standards (heading hierarchy, lists, emphasis), 6) Inclusive language guidelines, 7) Industry jargon policy (when to use, when to explain), 8) Brand-specific terms and how to use them, 9) Example before/after sentences, 10) Tone variations by channel (social vs. website vs. email). Include 3-5 writing samples showcasing our voice.