Customer Journey Map Content

Map out content needs for each stage of our customer journey. Product: [YOUR PRODUCT/SERVICE]. Buyer: [YOUR BUYER PERSONA]. Create content recommendations for: Awareness Stage (problem-aware): 1) Content types, 2) Topics, 3) Channels, 4) CTAs, 5) 3 specific content ideas. Consideration Stage (solution-aware): 1) Content types, 2) Topics, 3) Channels, 4) CTAs, 5) 3 specific content ideas. Decision Stage (product-aware): 1) Content types, 2) Topics, 3) Channels, 4) CTAs, 5) 3 specific content ideas. Post-Purchase: 1) Onboarding content, 2) Retention content, 3) Advocacy content. Identify the biggest gap in our current content library.