Customer Success Story Script

Create an interview script to capture customer success stories for [YOUR PRODUCT/SERVICE]. Customer: [CUSTOMER NAME]. Include: Pre-Interview: 1) Email template requesting interview, 2) Prep questions to send ahead. Interview Questions (20 questions organized): Section 1 - Before (their situation, pain points, what they tried), Section 2 - Decision (why they chose us, evaluation process), Section 3 - Implementation (onboarding experience, challenges), Section 4 - Results (specific outcomes, metrics, transformation), Section 5 - The Human Element (how it affected their day/team/business). Post-Interview: 1) Thank you email, 2) Approval process for story usage, 3) Assets to request (photos, logos, metrics). Goal: get authentic, quotable, specific stories.