Exit-Intent Pop-Up Copy

Write exit-intent pop-up copy for [YOUR WEBSITE]. Visitor type: [DESCRIBE WHO'S LEAVING]. Goal: [CAPTURE EMAIL/OFFER DISCOUNT/BOOK DEMO]. Create 3 variations: Variation 1 - Discount Offer: 1) Headline: 'Wait! Before you go...' hook, 2) Offer details: [YOUR DISCOUNT], 3) Urgency: Time limit or exclusivity, 4) Simple form (email only), 5) Clear CTA button, 6) Easy close option. Variation 2 - Lead Magnet: 1) Headline: Value-focused question or statement, 2) Free resource offer: [YOUR LEAD MAGNET], 3) What they'll learn/get (3-4 bullets), 4) Email capture form, 5) Privacy assurance, 6) CTA button. Variation 3 - Feedback: 1) Headline: 'Help us improve', 2) Quick survey (2-3 questions about why they're leaving), 3) Optional email for follow-up, 4) Thank you message. Best Practices: Not too aggressive, easy to dismiss, mobile-friendly copy (shorter), don't show too early or too frequently. Test timing and messaging.