Influencer Campaign Brief

Create an influencer campaign brief for [YOUR CAMPAIGN]. Product: [YOUR PRODUCT]. Campaign goal: [AWARENESS/SALES/ENGAGEMENT]. Target influencers: [DESCRIBE IDEAL INFLUENCERS]. Include: Campaign Overview: 1) Campaign name and concept, 2) Goals and success metrics, 3) Timeline and key dates, 4) Budget range per influencer tier. Influencer Deliverables: 1) Content type required (posts, stories, reels, videos), 2) Number of posts per platform, 3) Key messages to include (not scripts - give creative freedom), 4) Mandatory elements (product features, hashtags, discount codes, @mentions), 5) Content approval process. Brand Guidelines: 1) Do's and don'ts, 2) Brand voice and tone, 3) Visual style preferences, 4) FTC disclosure requirements (ad disclaimers). Influencer Support: 1) What you'll provide (product, creative assets, talking points), 2) Collaborative approach (allow authenticity), 3) Communication channels, 4) Point of contact. Compensation: 1) Payment structure: [FLAT FEE/COMMISSION/PRODUCT/HYBRID], 2) Bonus opportunities for performance, 3) Payment terms. Reporting: 1) Metrics influencers should track, 2) When and how to report, 3) UTM parameters or tracking links. Make collaboration feel like partnership, not just transaction.