Launch Day Social Media Plan
Product Launch & Social MediaAdvanced
The prompt
Create an all-day social media plan for launch day of [YOUR PRODUCT/LAUNCH]. Platforms: [YOUR PLATFORMS]. Launch time: [TIME]. Include: Pre-Launch (Week Before): 1) Teaser content daily, 2) Countdown posts (7 days, 3 days, 24 hours, 12 hours), 3) Behind-the-scenes, 4) Influencer/partner content seeding. Launch Day Hour-by-Hour: 6:00 AM: 'Good morning! Today's the day' - Build excitement 9:00 AM: Official launch announcement - Hero content, all details, link 10:00 AM: Feature spotlight post #1 11:00 AM: Customer testimonial or early review 12:00 PM: Founder story - Why we built this 1:00 PM: Feature spotlight post #2 2:00 PM: Behind-the-scenes of launch day (team celebrating, real-time) 3:00 PM: User-generated content share (if available) 4:00 PM: Recap of day so far (milestones hit, thank yous) 5:00 PM: Final push - Last chance to be early adopter 8:00 PM: Day 1 wrap-up - Gratitude post For Each Post Include: 1) Platform-specific copy, 2) Visual/video concept, 3) Hashtags, 4) CTA, 5) Engagement prompt. Stories Strategy: 1) Story takeover schedule (team members share throughout day), 2) Polls, questions, quizzes for engagement, 3) Link stickers to launch page. Community Management: 1) Response templates for common questions, 2) Comment engagement strategy (respond to all in first hour), 3) DM response team assignments. Paid Amplification: 1) Boost top performing organic posts, 2) Launch day ad creative and budget. Metrics: Track engagement, traffic, conversions by hour. Adjust real-time based on what's working.