Sales Battle Card

Create a sales battle card for competing against [COMPETITOR]. Format: one-page reference guide. Include: Their Positioning: 1) How they position themselves, 2) Their target customer, 3) Their key messages. Head-to-Head: 1) Feature comparison matrix (where we win), 2) Pricing comparison with context, 3) Our unique advantages (3-5 specific). Trap-Setting Questions: 1) 5-7 questions to ask prospects that expose competitor weaknesses (without trash-talking). Objection Responses: 1) 'Why not just use [Competitor]?' response, 2) 'They're cheaper' response, 3) 'They're more established' response. Proof Points: 1) Win stories from competitive displacements, 2) Stats/data supporting our advantages. Keep it scannable - bullets and tables.