Win-Back Email Campaign
Email Marketing & Customer RetentionIntermediate
The prompt
Create a win-back email campaign for inactive customers of [YOUR PRODUCT/SERVICE]. Inactive definition: [TIMEFRAME - e.g., no activity in 90 days]. Create 3-email sequence: Email 1 (Day 1): 1) Subject line: 'We miss you' approach, 2) Acknowledge absence, 3) Ask what went wrong (reply or survey link), 4) Highlight what's new/improved. Email 2 (Day 4): 1) Subject line: Value reminder, 2) Case study of someone getting results, 3) Special 'come back' offer - [YOUR INCENTIVE], 4) Simplified getting-started guide. Email 3 (Day 7): 1) Subject line: Last chance/final attempt, 2) Urgent incentive, 3) Easy reactivation, 4) Unsubscribe option with dignity. Empathetic tone.